Nov 20, 2020
Choosing a mom coaching niche can be a bit of two-headed dragon. On the one side you want to help ALL the moms. You don't want to leave all those moms who are seeking help you know you can solve out on the lurch because they don't fall within the scope of your niche.
And then on the other hand, you understand why all the business experts are recommending to narrow down your coaching area of expertise. It's easier to refine your messaging when you know exactly who you're speaking to. To know the one general area of struggle you help moms through will build your confidence in knowing you can help in more deliberate way. You get to become an expert in one area which means people will start reffering you. You can eventually start charging more because, gosh darn it, you're in demand and your a specialist.
While all my clients come to me at different points in their business it's often this first part of working together that starts off the same. On the quest of finding the problem that our mama coaches can solve two struggles always come up.
My clients want to help moms who are busy and overwhelmed.
We take those words out of our niche building vocabulary stat. And in today's episode of the Mom Coaches Getting Clients Podcast I explain why and how to describe what you do instead.